Paul MacGregor is the General Manager of MCN Marketing and MCN's specialist production division, Multiply.
In his marketing capacity, Paul leads MCN's internal and external communication strategies, and strategic marketing campaigns. Paul's creative and strategic approach will continue to drive growth and strengthen the MCN brand.
Multiply, set up by Paul in 2010, is dedicated to the creation and execution of multi-channel and multi-platform brand funded advertising content. Multiply helps provide brands choosing to interact on the subscription television platform with groundbreaking ideas to help generate cut-through across TV, online and mobile platforms. The Multiply mandate is to create content for clients which works perfectly across all three platforms, surrounding the consumer no matter how they choose to be entertained.
Paul MacGregor has been with MCN since 2007 and previously held the position of Group Manager within the Strategic Integration team. Before arriving at MCN, Paul spent 10 years in the entertainment industry based in both Europe and Asia, specialising in youth marketing and music entertainment.