Anthony Fitzgerald is Chief Executive Officer of the Multi Channel Network (MCN), Subscription Television's national advertising sales arm.
One of Australia's most experienced media executives, Anthony has a career in television sales and management spanning over two decades. He joined MCN in October 2003 following an 18 year career with the Seven Network, where he held a range of senior sales positions including the position of Network Director of Sales – a role he took on in 2000 after leading the Seven sales force to the record revenue results of Sydney 2000 Olympic Games. His previous roles at Seven included Sydney Sales Director and National Sales Director.
Anthony innovated Seven Sales by establishing a creative services department - incorporating the client partnership opportunities offered by SMS promotions, in-program product placement and new cross-promotional vehicles.
Anthony was recognised for his leadership in television sales when he was voted Australian Media Sales Executive of the Year in 1999 and again in 2000.